Destination Canada today formally unveiled to the world its new consumer brand “Canada. For Glowing Hearts.” during Rendezvous Canada 2019.
Sharing with the audience about evolution of this new brand, David F. Goldstein, President and CEO, Destination Canada said “We worked with our agency to uncover a distinctive, ownable brand positioning for Canada that reflects travelers’ perspectives today.”
He further added “With this foundation, we are launching our new brand inspired by our tagline “For Glowing Hearts”. (In French: Le cœur grand ouvert).”
Rendezvous Canada is country’s largest and most important travel and tourism market place wherein sellers from coast to coast to coast in Canada meet buyers from across the world. 43rd Edition of Rendezvous Canada, or RVC as commonly known is currently underway at Metro Toronto Convention Center, Toronto.