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Canada Life

Canada Life launches “Business Boost” Program to Support Small Businesses

Canada Life has launched its new “Business Boost” program on Wednesday (Oct 28). The new program will support small businesses in Canada through 12 one-time grants of CAD 10,000.

Small businesses are facing more adversity than ever before, due to the coronavirus (COVID-19) pandemic. Although some companies have changed their models to continue to provide services to customers, many companies are facing huge challenges and are working hard to keep their doors open.

Therefore, Canada Life created the Business Boost program to provide financial support for small businesses, which may make a difference. The company is accepting applications through its official website (www.canadalife.com). All applicants are required to complete their application online by November 12, 2020. The name of recipients will be announced in January 2021.

Small businesses only need to tell the company some information about themselves and what positive changes a one-time grant of CAD 10,000 can bring to them. The final 12 winners will be announced in the New Year, so they can enter into 2021 with some additional financial help and support.

Mr. Jeff Macoun, President and Chief Operating Officer of Canada Life, has said in his statement on Oct 28, “Small businesses are an integral part of the Canadian economy and are at the core of our communities. At Canada Life, we recognize both the challenges they have faced and the determination they have shown in working to overcome challenges that came with the pandemic this year.”

“As an organization committed to the well-being of citizens of Canada, we want to support them in getting back on their feet,” he added.

At the same time, President and CEO of Canadian Chamber of Commerce Mr. Perrin Beatty said that the pandemic has hurt small businesses across Canada, but they decided to let these entrepreneurs to keep their employees’ jobs and to serve their customers and communities. Their resilience is inspiring every day, just as large members like Canada Life have demonstrated true leadership through initiatives such as the Business Boost program.

About The Canada Life Assurance Company

The company, formally known as Canada Life Assurance Company, is a leading as insurance, wealth management and benefits provider dedicated to improving the financial, physical and mental health of Canada nationals.

For more than 170 years, individuals, families and business owners across Canada have trusted the company to provide proper guidance and fulfill promises that the company have made.

As of January 1, 2020, London Life, Canada Life and Great-West Life have become one company- Canada Life. Today, it proudly serves more than 13 million customer relationships in coastal areas.

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